They want to appear to be the 'honest' party of British Politics, after all that does seem to be their latest mantra to throw into every sound bite.
They want to appear to be fully behind the NHS after Daniel Hannan MEP saying the the NHS was a '60 year mistake'.
They want openness and honest about their members second jobs, even as in the case of John Lamont seeking his second mandate after they have used such two-jobbing as a tool to attack.
Yet it has emerged that Shadow Health Minister Lord Ian McColl hasn't been open about his conflict of interests. The ignoble Lord is a paid consultant for Endeavour Health a private health care company, offering a private GP and Dental network to the best while beating NHS queue. They have also been quick to turn a profit out of fear from the potential Swine Flu pandemic.
Apparently the news that Lord McColl was a paid consultant to Endeavour Health was news to David Cameron, whose office said he was unaware of the Minister's role with the GP network. The Shadow Health Secretary Andrew Lansley was also out of the loop saying that his colleague had never raised the issue with the health team of which he has been part of since 1997.
Cameron has so far been treading a line of non-action (no surprise there from these Tories) over the NHS. No action has been taken against Hannan. However, what stance will he take over deceit and failing to disclose an interest, not merely in one speech or question on a subject, but on the entire portfolio Lord McColl is supposed to be shadowing.
UPDATE: I see that Mr Dale has waded into the defence of Lord McColl but is broadly missing the point on a few scores.
It is not the fact that he has a second job that is the major concern but that the fact that it has direct conflict with running the Government funded NHS. A position he has been shadowing for 12 years so how a former Tory PPC can fail to know part of their health team astounds me.
Also Iain shows part of the Tory dilemma he points out that in attendance allowance the Lord would have earned £27,840, saying "unless you have private means, you have to have outside work". I guess me and millions of other still have a lot to aspire to, and a lot more work to do to even get to a level to think about having an outside job then as well, to make ends meet.
But of course bravo to Iain for using his private health insurance to free up a spot on the NHS waiting list. At least he can afford to unlike many others, either here or in the USA, who would/are not be able to get the health care they need with a national health care provision that is free at the point of entry.